The Icecreamists

The Icecreamists pop-shop sought for a while to liberate the world “one lick at a time”.

This required unusual inventions, the sheer quality of which attracted no less attention than their branding.

The founder of the shop and author of its book was ice cream aficionado and marketing guru Matt O’Connor.


“This is THE place for brilliant ice creams.”
Time Out Magazine

“Kings of Ice Cream, Masters of Controversy”.
Evening Standard Magazine

“Get a babysitter, The Icecreamists are back”.
Tea Time in Wonderland

“The Ice Cream the Sex Pistols tried to ban.”
BBC Radio 1

“We want one!”
Perez Hilton

“More Sid & Nancy than Ben & Jerry.”

“Ditch the Ben & Jerry’s.”
Marie Claire

“Ice Cream that’s set to sizzle.”

“Ice Cream like it’s never been done before.”
The Luxury Channel

The Daily Telegraph

“It tastes fantastic – breast is best!”
The Evening Standard, referring to The Icecreamists’ infamous ‘Baby Googoo’ (breast milk) ice creams


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